Bob has a rare gift that raises his work well above what I’ve seen from other creatives and visual professionals. That gift is the ability to elegantly translate the conceptual and strategic into the tangible and visual.
All good creatives have a strong aesthetic sense, and all of them can create an attractive design product. But Bob goes well beyond that. He can take an idea or a creative brief, hold his own as he explores it in a deep conversation, get to the strategic and conceptual heart of it, and then render it into a visual form that aligns perfectly with its conceptual and strategic heart. That’s an amazing gift, and a pure pleasure to watch at work.
He’s never willing to put lipstick on a pig and call it good. So rather than working to create a pretty wrapper, Bob’s work always insures that design is in concert with strategy and the value you’re working to communicate. And the gift that enables him to do it so consistently and so well makes it easy to endorse Bob and his work