Done in: 10.2015 / LanePress / Task: Initial Magazine Design & Development
What the client needed
Magazine Project Proposal
The project is to publish a print magazine for our core audience. In achieving the following objectives, the magazine will deliver on our brand promise:
- Deliver content to our audience that is relevant, is of lasting value, and helps these publishers flourish and succeed.
- Demonstrate our periodical production capabilities by delivering a high-quality publication each and every issue.
Communicate that we love and understand publishing as much as our audience does.
My part of the project
Design & Layout
Rather than ramble on about this one, here’s the brief that was given to me. “ This is a magazine for magazine lovers. Given our expertise, it should reflect our love of print magazines: High-quality paper, excellent design, impeccable color. Emphasis is on something tactile, beautiful, and rich.
“Presumably, most readers of
“Words/phrases to describe the look & feel of this magazine:
Clean and uncluttered
Lots of white space
Intelligent, insightful, incisive
Creative, unconventional, adventurous, unexpected, rich, luscious
Accessible, engaging, actionable ”