The Story of MGX Copy
Done in: Winter 2019 / Customer: Association for Print Technologies / LeadingPRINT magazine / Task: Story Design
What the client needed
Innovation in the print industry is critical. LeadingPRINT magazine wants to speak to the tremendous transformation of the print industry from a primarily “ink on paper” craft to the increasing (and encroaching) power of digital technologies and the growing interdependence with marketing strategy. Thus, people who are superstars in the emerging marketplace can be guides to other companies who are still looking for a foothold.
My part of the project
The story of Lawrence Chow is literally a garage-to-multiple-national-locations success story. From an initial investment in a copy machine to multi-site, full-color-digital presses it is an impressive story of meeting customer needs while watching the bottom line diligently by gathering and utilizing performance metrics at every step.
The cover needed to express the speed of the industry change, a visible “digital” feel and a focus on the hero of our story.
The problem
Photography. There is simply no way to gather pictures of a company that makes copies and has a deep commitment to utilizing data analysis that doesn’t include beige machines, piles of paper, dust, and electrical cables.
The solution
A good photographer, plus some cheap digital photography/illustration and Photoshop. Finding a dynamic illustration of data on the move gave us the background. A good photo of the owner knocked out of the background and superimposed over the illustration gave us both a strong opening spread and a cover. Fortunately MGX Copy photographed their progress over the years. These photos gave us the basis for the multi-spread timeline to illustrate the growth of the company.
