Building a Really Smart Factory
Done in: Fall 2018 / Customer: Association for Print Technologies / LeadingPRINT magazine / Task: Story Design
What the client needed
Automation is almost as gnarly a term as change these days. Jobs, customer service and profitability hang at the back of every business person’s mind as the 2008/2009 is more of a recent memory than most of us would like to admit. Tom O’Brien’s story about surviving those down times and the strategies that worked for him is a great read.
My part of the project
My part was trying to make serious percentages and graphs and hard decisions approachable. This is a place where a good photographer can create great pictures of a company. Photoshop and stock photography can kick the concept up to the next level.
I wanted to make the formula “agility, adaptation, and automation = rapid, profitable growth” into something not quite so mathematical. The robot illustration had enough poses that it would be a running reference to Acculink’s amazing automation capabilities while the reference shots of graphs and bar scanners told the story of massive turnaround.