From the Publisher, Philip Drumheller
Magazine publishing today means multi-channel publishing — events, websites, email, mobile apps, and the list goes on. There are near endless possibilities — yet, no road map. Publishers still search for the ever-better models that will engage and satisfy readers while generating a return on the investment.
And that’s the focus of this issue: practitioners who are helping to chart the course. Bibiana Campos Seijo and her team at Chemical & Engineering News have designed a metered paywall that effectively intrigues online readers and leads them into the parent association’s
David Adler, CEO at BizBash, relaunched his print magazine with ample experimentation, so his innovative team can discover what works. Among their projects: an elegant application of augmented reality.
Magazine veteran Tony Silber takes a close look at Boston University’s legendary magazine, Bostonia, and how its team is leveraging the nature and capabilities of each of its platforms, print and online. The magazine’s digital experience is immersive, interactive, and, truly, amazing.
And podcast expert Chris Blose offers sound advice on starting this digital product — yet another genuine opportunity.
The wisdom each story offers is from hard-won experience, and is well worth your attention. Enjoy~