Branding – Black and White
Geez….color doesn’t cost anything on a website, so why not put color on everything? Blue headlines, green subheads, chartreuse backgrounds, etc. And then make it flash enabled, and give me some dancing squirrels and a picture of my cat.
Why not? Well, because people need to actually use your site to accomplish a purpose.
There are lots of people out there who want to sell you the website equivalent of a Bugatti Veyron. “It’s hand coded, its custom built, its one of a kind…very cool design.” But honestly, do you actually want the “hand built Bugatti” of a website if you are an ordinary carpenter, brick layer or plumber? Wouldn’t a “pickup truck” of a website more accurately reflect your business and actually do a better job of introducing you and your business?
Granted a Chevrolet, Ford, Dodge, Toyota, or Nissan, pickup truck won’t do 250 mph plus, but try hauling 20 sheets of drywall, screws, mud and all your tools to a job site in a Bugatti.
If you don’t need a “hand coded wonder” don’t pay for one.
To say “don’t spend too much” may seem counter intuitive for a guy who builds web sites to say, but I am completely convinced that only what makes your business brilliant matters. If the core of your business is a guy with a dream and a pickup truck, you need a website that reflects that.
Amazingly Creative, Inc. revolves around one core offering: we believe in your amazing creativity. Our core competency is to listen for and discover what makes you and your business unique. We then study your market space and collaborate with you to create a design solution that expresses why your business offering is superior in light of your customer’s desires.
We offer design solutions for print and web. We succeed by creating marketing vehicles that tangibly express why your business offering is preferable in light of your customer’s desires.
Having a solid marketing plan that includes a budget for print collateral and a web presence is money well spent. Having a clean, professional look is simply one of the basics of business.
What may we do for you?